Personalised marketing campaigns

Digital printing technology makes it easy to personalise print products. Whether it's a campaign teaser, an offer or a reminder to have their car inspected, a customised message attracts the recipients' attention.

Imagery that touches the recipient is an important element of communication, and the ability to modify it according to the target group is one of the advantages offered by digital printing. In addition to the traditional changing texts and address fields, database printing can also be used to personalise products in many other ways.

In image personalisation, a personalised text can be constructed of flower petals simply by rotating one petal on the computer screen. Or instead of a flower, almost any object can be used - such as a holiday season greeting with your customer's first name written in gingerbread letters. The image personalisation solutions offer a way to produce impressive results, and are well suited to demanding print products when visibility is what you want.