2.12.2011

Hansaprint and UPM RFID launched
NFC mobile app

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Hansaprint and UPM RFID launched a revolutionary NFC mobile application (TagAge Mobile) at WIMA NFC USA, San Francisco. TagAge Mobile builds upon the popular NFC site www.tagage.net. Application is the first of its kind in the world, allowing users to create and order customized NFC tags in mobile.

TagAge Mobile has creator functionality for NFC smart stickers and business cards. It also includes easy access for sourcing blank tags in low volumes. With TagAge Mobile users can easily customize the tags using their own images and text. Users don't need to have NFC phones for tag encoding; they can just create the content in the app and order printed and encoded tags to be delivered to the desired address anywhere in the world. Content creation supports most of the NFC NDEF formats.

"There are numerous NFC mobile applications, but TagAge Mobile is remarkable, offering a new and easy way to order customized NFC tags directly from a smartphone. As number of NFC enabled smartphones is increasing rapidly, there will be a lot of new NFC user s having a need for a small amount of NFC tags, TagAge Mobile fulfills this perfectly", says Taisto Junkkari, Sales and Development Manager, Hansaprint.

TagAge Mobile for Symbian Anna/Belle devices is available free of charge via Nokia Store. Application for Android will be available during January 2012. Hansaprint has designed the concept of TagAge Mobile together with UPM RFID and Tieto. The software is designed and developed by Tieto.

Further information:
Mr. Taisto Junkkari, Sales and Development Manager, Hansaprint, tel. +358 50 317 5942
Mr. Mikko Nikkanen, Business Development Director, UPM RFID, tel. +358 400 766 979
Mr. Ville Virtanen, Mobile Solutions, Tieto, tel. +358 20 72010


About TagAge
TagAge is a brand and collection of services owned by Finland based Hansaprint Ltd. TagAge.net has Shop for buying UPM RFID's "bulk" tags and Creator for customized NFC products. Other products and variable printing/programming are available directly from TagAge sales. www.tagage.net

About UPM RFID
UPM RFID, part of UPM's Engineered Materials business group, is the world's number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,500 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. www.upmrfid.com

About Tieto
Tieto is the leading IT service company in Northern Europe providing IT and product engineering services. Our highly specialized IT solutions and services complemented by a strong technology platform create tangible business benefits for our local and global customers. As a trusted transformation partner, we are close to our customers and understand their unique needs. With about 18 000 experts, we aim to become a leading service integrator creating the best service experience in IT. www.tieto.com