Hansaprint supports NFC pilot in Frankfurt
By touching the sticker with an NFC-enabled mobile phone or scanning the QR code, the mobile device knows in which traffic line the customer is located and a web page opens. Depending on which part of the "Info-Modul" the customer selects, RMV's, VGF's or Frankfurt's mobile web pages are opened. Hansaprint's experience has been used to provide the stickers suitable for outdoor conditions, with changing layout and also variable encoded data, both in QR codes and UPM Raflatac's NFC tags - all kept in sync with each other.
"We are very enthusiastic to support RMV's and VGF's efforts in this pilot. We feel that this pilot is an excellent example of taking NFC technology out to the real world, where it truly shines and gives concrete benefits to end users. Our mission is to help innovative service providers such as RMV and VGF in creating as user-friendly and beneficial services as possible, while we take care of the physical products by combining NFC and print technology in new kinds of ways. Our TagAge service is so easy to use that creation of the NFC-enabled stickers has been a fluent and quick process for RMV and VGF." says Jukka Saariluoma, Development Director, Hansaprint.
For further information, please contact:
Mr. Jukka Saariluoma, Development Director, Hansaprint, +358 (0)400 447 619
Mr. Samuli Strömberg, Vice President, Marketing, UPM Raflatac, RFID, +358 (0)40 740 9588
About Hansaprint
Hansaprint is a leading printing house in the Nordic region and a service company specialised in comprehensive marketing solutions. The company concentrates on developing printing and logistics services in the field of marketing communication, multichannel services and marketing services that generate measurable benefits for its customers. Hansaprint is headquartered in Turku, Finland and has subsidiaries and partners in all Nordic countries as well as in Western Europe, Russia and Hungary. Hansaprint is part of the TS Group. The other major owner of Hansaprint is Sanoma. In 2009, Hansaprint Group's turnover was 112 M€, Further information is available at www.hansaprint.com.
About UPM Raflatac
UPM Raflatac, part of UPM's Engineered Materials business group, is one of the world's leading suppliers of self-adhesive label materials and the world's number one producer of HF and UHF radio frequency identification (RFID) tags and inlays. UPM Raflatac has a global service network consisting of 13 factories on five continents and a broad network of sales offices and slitting and distribution terminals worldwide. UPM Raflatac employs 2,600 people and made sales of approximately EUR 0.95 billion (USD 1.3 billion) in 2009. Further information is available at www.upmrfid.com.
Link to the press release of VGF and RMV (in German)
