25.2.2010

(UPM Raflatac, Tampere, February 25, 2010) - UPM Raflatac and Hansaprint are pleased to announce major improvements on their portal service TagAge, which allows customers to create and buy premium quality NFC-integrated print products online. With enhanced usability features, the TagAge portal is an excellent, easy to use tool for designing and purchasing highly tailored NFC products.

Furthermore, the TagAge portal now offers several new product types, among them "Label-on-metal", an NFC-enabled label for metal surfaces only slightly thicker than a normal label.

"Improvements to our web service and product offering are the logical evolution of ongoing market altering work. We believe we now have the structure and a fantastic start to harness the imagination of users within the NFC market. TagAge's focus on small and medium volume customisation will help create new application opportunities and markets," says Jukka Saariluoma, Development Director, Hansaprint.

"We continue to serve the blooming NFC market. Many companies are developing new applications with NFC, both in business-to-business and business-to-consumer. This is enabled by the TagAge offering of customised NFC tags, with variable layout, encoding and materials possibilities, also available in low volumes. Utilising TagAge in development and production processes can save a lot of time and money," says Samuli Strömberg, Vice President, Marketing, UPM Raflatac, RFID.

Visit the TagAge portal at www.tagage.eu or via www.upmrfid.com.

For further information, please contact:
Mr Jukka Saariluoma, Development Director, Hansaprint, tel. +358 400 447 619
Mr Samuli Strömberg, Vice President, Marketing, UPM Raflatac, RFID, tel. +358 40 740 9588

About UPM Raflatac
UPM Raflatac, part of UPM's Engineered Materials business group, is one of the world's leading suppliers of self-adhesive label materials and the world's number one producer of HF and UHF radio frequency identification (RFID) tags and inlays. UPM Raflatac has a global service network consisting of 13 factories on five continents and a broad network of sales offices and slitting and distribution terminals worldwide. UPM Raflatac employs 2,600 people and made sales of approximately EUR 0.95 billion (USD 1.3 billion) in 2009. Further information is available at www.upmrfid.com.

About Hansaprint
Hansaprint is a leading printing house in Nordic Region and a service company specialised in comprehensive marketing solutions. The company concentrates on developing printing and logistics services in the field of marketing communication, multichannel services and marketing services that generate measurable benefits for its customers. Hansaprint Oy's head office is located in Turku. Hansaprint has affiliated companies and associates in all Nordic countries as well as in Western Europe, Russia and Hungary. Hansaprint's net revenue in 2008 was about EUR 186 million, from which export and international operations amounted to 27.5%. Hansaprint is part of the TS Group and its other significant owner is Sanoma (Sanoma Magazines Finland).