Hansaprint focuses its services and organisation
Hansaprint services areas are now:
- Printing services
- Multichannel services
- Marketing services
Printing services
Printing services are the core of Hansaprint operations, in which we believe even in this time of media turmoil. Print continues to offer an excellent user interface that gives, for example, magazine readers luxury into everyday life.
Hansaprint's print services include, among others, magazines, customer custom publications, various kinds of marketing material, brochures, magalogues, product catalogues and point-of-sale materials. Direct mass mailing as well as targeted marketing communication and customer mailings continue to be an important part of our printing services. We also believe in the future of books, especially in print-on-demand.
Part of its printing services Hansaprint produces itself, but part is delivered by our printing partners, of which. the sheet-fed printing specialist Newprint Oy is the most important. Newprint is our sister company within the TS Group, of which Hansaprint owns 40%.
In addition to the actual printing, a range of additional services, from prepress to storage and logistics, form an important part of printing services. Our customers appreciate that their needs are catered to, either by a customer service officer or with the aid of a system solution, such as HansaDeli or HansaEspresso, that facilitates the management of the printing process.
Multichannel services
Some companies are already familiar with multichannel services, while others are still at the starting blocks. Practically all companies have a website, but addressing customers in an individual and consistent manner still requires a lot of work. By combining our printing services with our sister company Luovia's e-media solutions and expertise in targeting customers, we can introduce new solutions to the market. Public examples of this are campaigns presented on our website, for instance, the prize-winning opening campaign for a new Masku furniture store. Our goal is always to generate measurable and effective multichannel marketing!
In multichannel services Hansaprint's strategic partner is Luovia Oy, a sister company 100% owned by TS Group.
Marketing services
Hansaprint's customers are constantly looking for more comprehensive solutions, not just separate campaigns, printing projects or systems. They want to design marketing operations where the marketing activities will be made as smoothly, efficiently and in the most replicable way possible.
Our marketing services combine customer analytics, conceptualising and designing campaigns as well as measuring the results. In its most comprehensive form, our services cover part of the customer's marketing process to the extent that we guarantee measurable results in the form of new sales or other jointly agreed conversions.
Hansaprint's business model as of 1 September 2009:
Hansaprint's business units are Print and Direct, which are responsible for their respective business area, from sales to production. The business unit management groups will run the operative management of the unit, using the unit's sales, result and production efficiency as their guidelines.
Several of Hansaprint's key customers utilise a broad spectrum of the services offered by Hansaprint and our strategic partners, Luovia and Newprint. To cater for these key customers, we have established a joint sales management team that leads key customer relations and develops our product and service portfolio with the customer's view in mind. The sales management team is also in charge of developing the common sales model of Hansaprint, Luovia and Newprint.
On Hansaprint Group level, the management and business strategy are the task of Hansaprint Oy's new management team. The Group strategic guidelines are ultimately drawn up by the Board of Directors, to which the President and CEO of Hansaprint Oy reports in company matters. The company and Group management teams of Hansaprint are as follows:
Management team of Hansaprint Oy:
- Timo Ketonen, President and CEO (chair)
- Heikki Ketonen, Executive Vice President, Print
- Mika Suortti, Executive Vice President, Marketing Services
- Matti Käki, Business Unit Director, Direct
- Juha Laine, Financial Director
- Jukka Saariluoma, Development Director, New Ventures
- Anne Mähönen, HR Development and Environment Manager
Sales management team:
- Timo Ketonen, President and CEO, Hansaprint Group (chair)
- Tiina Ruusunen, Financial Manager, Hansaprint Group
- Mika Suortti, Executive Vice President, Marketing services
- Matti Käki, Business Unit Director, Direct
- Kariina Ketonen, Sales Director, Print (Retail and Services)
- Sirkka-Liisa Murtola, Sales Director, Print (Magazine Publishers)
- Leevi Parsama, Managing Director, Luovia
- Mikko Granström, Sales Director, Luovia
- Petteri Reunanen, Managing Director, Newprint
Hansaprint's organisation as of 1 September 2009:
Additional information:
Timo Ketonen, President and CEO (e-mail: timo.ketonen@hansaprint.fi, tel: +358 400 831 205)
Mika Suortti, Executive Vice President (e-mail: mika.suortti@hansaprint.fi, tel: +358 40 588 5445)
Hansaprint Oy
Hansaprint is the largest printing house in Scandinavia and a leading service company, specialised in comprehensive marketing solutions in the Baltic region. The company concentrates on developing printing and logistics services in the field of marketing communication, multichannel services and marketing services that generate measurable benefits for its customers.
Hansaprint Oy's head office is located in Turku. Hansaprint has affiliated companies and associates in all Nordic countries as well as in Western Europe, Russia and Hungary. Hansaprint's net revenue in 2008 was about EUR 186 million, from which export and international operations amounted to 27.5%. Hansaprint is part of the TS Group and its other significant owner is Sanoma (Sanoma Magazines Finland).
