Want to know what’s new?
Take a look at a women’s magazine!
Finland's most widely read women's magazine Me Naiset has over 403,000 readers every week. This modern magazine keeps up with what is going on in the world in lots of different ways.
Women's magazines silly?
Editor-in-Chief
of Me Naiset (We Women) magazine Riitta Pollari thinks it says
something sad about society if emotional journalism is seen as silly.
Readers
vote for the most and least popular articles in each issue. The
editorial team usually know what the favourite will be. The most
popular piece is generally one that touches everyone. The magazine's
journalists tend to put their own personalities into their writing.
A modern women's magazine has male readers, too. When men write in, they no longer have to explain: "I was reading my wife's magazine."
Conceptualization good for journalism
Planning is important on a weekly. You make one magazine while planning the next two.
Having the content conceptualized gives you something to fall back on if you have to put plan B into action. Editor-in-Chief Riitta Pollari says conceptualization is good for journalism. Once that same, recurring framework has been set up, you can let your imagination run free.
The magazine is no longer a scrapbook where you simply stick anything that interests you.
Me
Naiset has a circulation of 133,949, and 403,000 readers. The magazine
has been published continuously since 1952, the current publisher
being Sanoma Magazines Finland.
