Print - the power and quality of traditional printing
The Print business unit focuses on heatset printing and large volume production. Investments, long-term development work, and enhancing efficiency and quality have brought good results. The unit's production facilities are located in Turku and Vantaa. To further improve efficiency, the unit's production will be centralised in the Turku magazine press during 2010.
Through the several years' investment programme at Print, we have reached a certain large-scale economy: machines of the same brand simplify usage and maintenance and ensure secure production. We carry out production using the versatility and considerable capacity of our 16-, 48-, and 64-page rotary heatset presses. The internal material flow is always automated as much as possible using robots and AGVs.
Growth and development
The volume of Hansaprint's operations is also well illustrated by paper consumption. During the year 2010, about 75,000 tons of printing paper will pass through our presses, so there appears to be no sign so far of domination by the online media or the demise of traditional magazines and newspapers. The traditional printed publication is still superior with its convenient and easy-to-use user interface.
In addition to the efficiency of production, the press invests heavily in quality assurance, such as the automatisation of quality control. The improved quality of papers and inks also plays a significant role. To facilitate this, Hansaprint participates in continuous development work with paper manufacturers.
Direct and Print complement each other
Printed products have their own ways of dealing with the competition with electronic media. But what about traditional printing versus digital printing? Is there a competition between the two?
Digital printing and traditional printing complement each other well, since they each have their own strengths and spectrum of uses.
In practice Hansa Direct and Hansa Print collaborate closely. Print jobs can, for example, be done on the Print side and they can then have personalisation added by Hansa Direct. Through Direct's expertise Hansa Print has developed selective binding and personalisation. With this kind of hybrid printing solution it is possible to end up as customer-specific, 'versionised' magazines with a personalised order card as a supplement to the magazine at the end of the subscription period. In addition, printed publications guide readers to the Internet and the increasingly versatile marketing available there.
