Sanoma Magazines commits its customers
Hansaprint has long taken care of the consumer invoicing for Sanoma Magazines Finland. Digital printing technology was adopted for invoicing at the beginning of 2007.
Sanoma Magazines wishes to target the same household with many different products, with products for each stage of life.
Digital printing opens opportunities for attaching more accurately targeted marketing communications to an invoice. For example, a tailored letter can be produced for each customer group, including targeted offers on future theme issues or additional benefits. With targeted communications, Sanoma Magazines aims at direct sales opportunities, and wishes to strengthen the loyalty of the subscribers. Good customisation options also bring savings when extensive mass posting is no longer necessary. Digital technology also enables more efficient brand management.