Magazine 2.0 unites print and internet media

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Electronic versions of printed magazines, published on the Internet, support the message and circulation of the paper version.

Fragmented communications have turned printed magazines into a static, inflexible option; however, the dynamic electronic version may also be lost in the information flood.


Hansaprint's Magazine 2.0 concept uses targeted advertisements and articles to guide the reader to a customised web page containing contents and advertisements fitting the reader's profile, as well as various additional services, questionnaires and customer relations management content. The personalisation of the magazine is a pleasant surprise to the reader, and tests show that they will remember the effect for a long time.

Magazine 2.0 turns the magazine product into a targeted and genuinely interactive media, creating a continuum to electronic media and from there to commercial activities, for example.