Magazine 2.0 unites print and internet media
Electronic versions of printed magazines, published on the Internet, support the message and circulation of the paper version.
Fragmented communications have turned printed magazines into a static, inflexible option; however, the dynamic electronic version may also be lost in the information flood.
Hansaprint's Magazine 2.0 concept uses targeted advertisements and articles to guide the reader to a customised web page containing contents and advertisements fitting the reader's profile, as well as various additional services, questionnaires and customer relations management content. The personalisation of the magazine is a pleasant surprise to the reader, and tests show that they will remember the effect for a long time.
Magazine 2.0 turns the magazine product into a targeted and genuinely interactive media, creating a continuum to electronic media and from there to commercial activities, for example.