Personalized messages catch customers

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PlusTV creates packages of viewers' favourite Finnish and foreign channels. PlusTV has about 300,000 short-notice subscribers to its channel packages. PlusTV has decided to regularly approach people on the last lap of their subscriptions.

PlusTV carefully monitors its customer segments and sends out gentle reminders to customers about a month before their subscriptions run out. A colourful newssheet tells viewers about the season's hottest new programmes. Safe and familiar pay TV is easy to re-order, and targeted direct mail is fast and cost-effective.

PlusTV sends the direct-mailing materials and addresses to Hansaprint, which prints them on digital presses. Image personalization and addressing customers by name add to the appeal - subscribers get customized messages that match their viewing history.